@Article{ Casado-Molina_Ramos_Rojas-de-Gracia_PELAEZ:40-56,

author = { Ana María Casado-Molina and Celia Ramos and María-Mercedes Rojas-de-Gracia and JOSE IGNACIO PELAEZ SANCHEZ } ,

title = { Reputational intelligence: Innovating brand management through social media data },

journal = { Industrial Management & Data Systems },

year = { 2020 },

volume = { 120 },

pages = { 40-56 },

}